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The State of Digital Asset Management 2023

Live Webinar
April 20 @ 12 PM ET

The State of Marketing Measurement 2023

Live Webinar | May 10 @ 12 pm ET

While media mix models (MMMs) have been around for decades, they're surprisingly not very prevalent in B2B marketing - at least not yet.

Join us as John Follett, Co-Founder @ Demand Metric, and Ryan Hobson, Partner @ AlignBI, share insights from research into more than 300 marketers, and understand why so many B2B marketers are choosing to implement media mix modeling, either in addition to attribution models or as a replacement.

During this webinar, you'll learn the following:

  • how to build an accurate media mix model
  • what metrics to use
  • how to overcome common challenges
  • who to involve in the process
  • how to identify the right goals & objectives for your business

If you want to step up your measurement game and earn the respect of your c-suite, this is one webinar you can't afford to miss.

Date: May 10, 2023

Time: 12:00 pm ET / 9:00 am PT


Ryan Hobson


Ryan spent nearly 10 years at Adobe in B2B marketing operations and analytics. During his time there he often leveraged Align BI to help with data warehousing and visualization. Ryan then joined Align BI two years ago to help more companies build the tools and models that Align BI helped him build at Adobe.

John Follett

Co-Founder, Head of Research

For nearly 20 years, John has been laser-focused on helping marketing leaders drive strategy and growth. Before co-founding Demand Metric, John was a consultant for the Government of Canada. Since then, he has worked with 5,000+ global clients, including Microsoft, Salesforce, Apple, McDonald's, Siemens, P&G, and Toyota.

Sam Smith

Marketing Manager

Unbounce Smart Builder is awesome! It uses AI and ML to create landing pages built for conversion. I recommend it to every marketer I know and they're as excited about it as I am!

Date: May 10, 2023
Time: 12:00 pm ET / 9:00 am PT